Sukkur Beverages were incorporated in September 1974 as a private limited company and the prime introducer of carbonated soft drinks in the Interior Sindh Region and Bordering South region of Punjab. Initially, it was a bottling plant of Coke, however, converted to Pepsi in 1983 and since then has been a devoted ally in the mutual growth and achievement of the potential of the carbonated soft drinks market in the region. Franchise area is a predominantly rural area with agro-based economy along with Mega Industries. Sukkur City is touched by 3 Highways and is the gateway to Baluchistan and franchise area encompasses a population of around 20 million with annual per capita consumption of CSD being 43 (8 Oz) with huge potential for future growth.